How to create a WhatsApp link for your business

WhatsApp links are a powerful digital marketing tool. They allow users to start a conversation with you directly from a link, without needing to save your number.

Why use WhatsApp links?

• More clicks — Users prefer to click a link rather than save a number
• Tracking — You know exactly how many clicks each link receives
• Personalization — Different links for different campaigns
• Automation — Users start with a predefined message

Types of WhatsApp links

Official wa.me Link

https://wa.me/5931234567890

This is WhatsApp’s official link. It’s simple but without tracking.

Short Link with Tracking (Total WA)

With Total WA you can create short links with tracking:

https://wsp.chat/abc123

Benefits:

• Shorter links for social media
• Detailed analytics of each click
• Customizable with your branding
• Campaign integration

How to use the links

1. In emails — Add a CTA to your email signature
2. On social media — Instagram, Facebook, TikTok
3. In advertising — Google Ads, Facebook Ads
4. In QR codes — QR codes that open WhatsApp
5. On landing pages — Main call-to-action

Tips to maximize conversions

• Use clear text (“Let’s chat on WhatsApp”)
• Offer value before the click
• Personalize the initial message
• Track metrics continuously
• Test different placements

With Total WA, creating short links with tracking is automatic. Create, share, and measure in seconds.